Matt Cutts on Article Marketing for SEO Advises No
Article Marketing as an SEO Strategy – Google Says Don’t
Article Marketing has been used as an SEO strategy for many years by successful internet marketers and in the past has proven effective for providing targeted traffic and a quality backlink. Matt Cutts describes how and why this is no longer a good idea as an SEO strategy.
Matt Cutts of the Google Webmaster Central Forum says that he is not personally a big fan of article marketing. Writing articles and having them published on article directories or article farms, as they are now called, has been abused by the bum marketers who blasted these article directories with poor quality articles for links. In the past this gave them a link back to their site at the end of the article, and in turn they would get the article published ( syndicated ) on many other article sites to receive yet more links back to their website.
The Panda/Farmer Algorithm Update
The end result of this is that the internet is filled with low quality duplicate content which is not desirable neither for user experience nor for the search engines. The Panda/Farmer update to Googles algorithm has addressed this problem so low quality duplicate content websites are being de-indexed.
Watch this video and see the point of view that is presented here by Matt about Article Marketing as an SEO Strategy.
Filed under: SEO Strategies
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